{"product_id":"exporting-key-considerations-for-international-business-growth-9781952538445","title":"Exporting: Key Considerations For International Business Growth","description":"\u003cb\u003eThis book equips readers to optimize genuine export opportunities.\u003c\/b\u003e\u003cp\u003eGlobalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.\u003c\/p\u003e\u003cp\u003eIt addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.\u003c\/p\u003e\u003cp\u003eReaders are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.\u003c\/p\u003e\u003cp\u003eThis concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781952538445\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.30d","brand":"Laurent Houlier, John Blaskey","offers":[{"title":"Default Title","offer_id":38015913033909,"sku":"9781952538445","price":24.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7d1191a6-111d-4d3c-ad1d-5cf5fad6af4f.jpg?v=1609156474","url":"https:\/\/pastforward.org\/products\/exporting-key-considerations-for-international-business-growth-9781952538445","provider":"Past Forward","version":"1.0","type":"link"}