{"product_id":"everyday-business-storytelling-create-simplify-and-adapt-a-visual-narrative-for-any-audience-9781119704669","title":"Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eEveryday Business Storytelling \u003c\/i\u003e\u003c\/b\u003earms you with a simple story framework that can be applied to \u003ci\u003eany\u003c\/i\u003e business communication. This practical, easy-to-skim guide helps you choreograph your ideas, data, and insights so it's easy for your audience to quickly understand what they need to \u003ci\u003eknow \u003c\/i\u003eand \u003ci\u003edo \u003c\/i\u003ewith the information. Grounded in theory but \u003ci\u003esmothered\u003c\/i\u003e in practicality, this book shows you real-world business stories--from the most high-stakes proposals to the \"un-sexy\" project updates--to help you become a more credible, authentic, influential communicator.\u003c\/p\u003e \u003cp\u003eAnother bonus? \u003ci\u003eEveryday Business Storytelling\u003c\/i\u003e is filled with clever visual techniques to humanize your story, make it memorable, and drive decision-making.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eEveryday Business Storytelling\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is for people in any role, level, or industry\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis book is for busy, talented businesspeople who must churn out presentations, one-pagers, emails, voicemails, virtual meetings (or any type of business communication). \u003ci\u003eEveryday Business Storytelling\u003c\/i\u003e will show you how to apply a simple, repeatable story structure to anything you say, send, deliver, or present. Having a structure to kick-start any communication will save you time \u003ci\u003eand\u003c\/i\u003e provide a common language when collaborating with others.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWhat You'll Learn from This Book\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Once and For All--Let's Unfluff The Reputation of Business Storytelling\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBefore diving into \u003ci\u003ehow\u003c\/i\u003e to craft a business narrative, you'll explore the brain science behind \u003ci\u003ewhy\u003c\/i\u003e storytelling is the most effective way to sell your ideas. You'll learn why \u003ci\u003estrategically\u003c\/i\u003e wrapping your data in a story will help you \"cut through the noise\" and give you the best shot at getting heard.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: OK, I'm in. How Do I Get Started with Business Storytelling?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearn the four signposts of storytelling and the critical role each one plays. Then discover how to identify and weave in your BIG Idea--the one thing you want your audience to remember--to capture their attention, elevate the conversation, and make your insights actionable.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Thanks, Got the Basics. What Else Can Help Me?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscover how to craft active headlines that advance your story and guide your audience, see a case study and samples of BIG Ideas that will spark inspiration, and explore five simple design techniques that bring your ideas to life \u003ci\u003evisually\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Let's See the Magic  How Does Storytelling Show Up in Everyday Business?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt's makeover time  See \"before and after\" examples that illustrate how \u003ci\u003eany type\u003c\/i\u003e of communication can be transformed--whether you're providing a recommendation or an update, or crafting an email, presentation, or one-pager.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: But Wait  How Do I Flex My Story?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAudiences vary dramatically, and your story should meet their specific needs. Learn how to be nimble using a \"pivot\" strategy, adjust your story for audiences with diverse interests, choreograph a team-built (and delivered) story, and get the \u003ci\u003eultimate\u003c\/i\u003e low-down on how to capture attention when meeting virtually.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: All Together Now: Building a Common Language of Storytelling\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow does storytelling become widespread in an organization? \u003ci\u003eA \u003c\/i\u003eculture of\u003ci\u003e coaching\u003c\/i\u003e. Learn the process--and helpful tips--for managers to coach their teams and peers to coach each other.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/17\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119704669\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288","brand":"Janine Kurnoff, Lee Lazarus","offers":[{"title":"Default Title","offer_id":38294572368053,"sku":"9781119704669","price":29.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a53f5c4c-5101-4752-9db2-f0ea717d44fe.jpg?v=1611067957","url":"https:\/\/pastforward.org\/products\/everyday-business-storytelling-create-simplify-and-adapt-a-visual-narrative-for-any-audience-9781119704669","provider":"Past Forward","version":"1.0","type":"link"}