{"product_id":"essentials-of-thought-leadership-and-content-marketing-boost-your-brand-increase-your-market-share-and-generate-qualified-leads-9781610353168","title":"Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eContent and Inbound Marketing Success\u003c\/i\u003e is a comprehensive, practical, step-by-step guide to achieving content marketing success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat's the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. \u003ci\u003eContent and Inbound Marketing Success\u003c\/i\u003e helps you create a comprehensive and rigorous content marketing strategy in which every piece works together to meet your business goals.\u003c\/p\u003e \u003cp\u003eComprehensive, results-oriented, and practical, \u003ci\u003eContent and Inbound Marketing Success\u003c\/i\u003e covers every aspect of content marketing: researching customer needs; identifying your company's areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, \u003ci\u003eContent and Inbound Marketing Success\u003c\/i\u003e shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world.\u003c\/p\u003e \u003cp\u003eThe ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing--whether in B2B or B2C business, for-profit or nonprofit--\u003ci\u003eContent and Inbound Marketing Success\u003c\/i\u003e is a practical, step-by-step guide to achieving your content marketing goals.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Quill Driver Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/03\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781610353168\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.40d","brand":"Paul M. Kaplan","offers":[{"title":"Default Title","offer_id":36661938290844,"sku":"9781610353168","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_709efba6-aa76-47e8-8d08-9d6498f490e9.jpg?v=1603900623","url":"https:\/\/pastforward.org\/products\/essentials-of-thought-leadership-and-content-marketing-boost-your-brand-increase-your-market-share-and-generate-qualified-leads-9781610353168","provider":"Past Forward","version":"1.0","type":"link"}