{"product_id":"essentials-of-intellectual-property-law-economics-and-strategy-9780470888506","title":"Essentials of Intellectual Property: Law, Economics, and Strategy","description":"The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the \u003ci\u003eSecond Edition\u003c\/i\u003e of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works\u003c\/li\u003e \u003cli\u003eCovers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence\u003c\/li\u003e \u003cli\u003eOffers an introduction to IP licensing and enforcement\u003c\/li\u003e \u003cli\u003eNow features discussion of critical precedent-setting recent IP cases and proposed patent reform\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProviding business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/08\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470888506\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.01h x 8.15w x 0.85d","brand":"Alexander I. Poltorak, Paul J. Lerner","offers":[{"title":"Default Title","offer_id":36637577674908,"sku":"9780470888506","price":38.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_cd9faecd-6a3c-4c96-98a7-25d06ab75472.jpg?v=1603845140","url":"https:\/\/pastforward.org\/products\/essentials-of-intellectual-property-law-economics-and-strategy-9780470888506","provider":"Past Forward","version":"1.0","type":"link"}