{"product_id":"espresso-starting-and-running-your-own-coffee-business-9780471121381","title":"Espresso! Starting and Running Your Own Coffee Business","description":"An A-to-Z guide to making it in your own specialty coffee business  \u003cp\u003e\u003c\/p\u003eExpert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to: \u003cbr\u003e* Get started in business for as little as $15,000 \u003cbr\u003e* Secure the optimum location \u003cbr\u003e* Get the financing that best suits your goals \u003cbr\u003e* Buy, use, and maintain equipment \u003cbr\u003e* Find and deal with suppliers \u003cbr\u003e* Market your espresso business with little or no capital \u003cbr\u003e* Brew delicious, high-quality coffee drinks that keep customers coming back for more \u003cbr\u003e* Hire and manage personnel \u003cbr\u003e* And much more \u003cp\u003e\u003c\/p\u003eEspresso  also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Houghton Mifflin\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/1995\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471121381\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 6.02w x 0.59d","brand":"Julie S. Huffaker, Joe Monaghan","offers":[{"title":"Default Title","offer_id":36637587046556,"sku":"9780471121381","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_23f31d10-1c20-461e-b1a0-1c2effdb3931.jpg?v=1603845166","url":"https:\/\/pastforward.org\/products\/espresso-starting-and-running-your-own-coffee-business-9780471121381","provider":"Past Forward","version":"1.0","type":"link"}