{"product_id":"escaping-the-price-driven-sale-how-world-class-sellers-create-extraordinary-profit-9780071545839","title":"Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit","description":"\u003cp\u003e\u003cb\u003eFrom the creators of \u003ci\u003eSPIN Selling(R)\u003c\/i\u003e--a groundbreaking strategy for selling at a premium price every time.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less to customers today?\u003c\/p\u003e \u003cp\u003eGreat products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don't do something radically different soon, you will become unnecessary to customers.\u003c\/p\u003e \u003cp\u003eIntegrating the most comprehensive research in the selling profession with years of realworld application by leading sales organizations, Huthwaite, Inc., creator of \u003ci\u003eSPIN Selling(R)\u003c\/i\u003e, brings you \u003ci\u003eEscaping the Price-Driven Sale\u003c\/i\u003e. This book builds on Huthwaite's history of providing groundbreaking concepts with straightforward guidance for execution.\u003c\/p\u003e \u003cp\u003eSellers who master requisite new skills can dominate their market and virtually eliminate their competition. Those who fail to make the adjustment are doomed to irrelevance.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEscaping the Price-Driven Sale\u003c\/i\u003e reveals how sellers can become differentiators themselves by providing insight that customers cannot find elsewhere.\u003c\/p\u003e \u003cp\u003eIn this book you will discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e The tectonic shift in today's market that has irrevocably changed the nature of consultative selling \u003c\/li\u003e\n\u003cli\u003eFour strategies for selling at a premium--even in a commoditized market \u003c\/li\u003e\n\u003cli\u003eHow to create lasting behavior change, individually and organizationally, to succeed in today's marketplace\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071545839\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.46h x 6.32w x 0.90d\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tom Snyder, Kevin Kearns","offers":[{"title":"Default Title","offer_id":38213770281141,"sku":"9780071545839","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_3efcb17a-0877-4df0-ac98-6c919f53bf70.jpg?v=1610442775","url":"https:\/\/pastforward.org\/products\/escaping-the-price-driven-sale-how-world-class-sellers-create-extraordinary-profit-9780071545839","provider":"Past Forward","version":"1.0","type":"link"}