{"product_id":"entering-the-chinese-e-merging-market-9781948976497","title":"Entering the Chinese e-Merging Market","description":"\u003cb\u003e\u003ci\u003eThe Chinese e-Merging Market\u003c\/i\u003e is designed to work as a step-by-step guide to the online marketplace and social media landscape in China.\u003cb\u003e \u003c\/b\u003e\u003c\/b\u003e\u003cp\u003eOver the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eThe Chinese e-Merging Market\u003c\/i\u003e is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. E-Commerce is an easier, faster, and far more cost-effective way of entering the Chinese market compared to more traditional entry methods. Chinese e-commerce offers great opportunities to Western companies seeking to do business in China without the hurdle of heavy upfront investment.\u003c\/p\u003e \u003cp\u003eThis book aims to assist Western SMEs, business owners, entrepreneurs, investors, and business students to understand and ideally enter the Chinese e-merging market. It provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China and to remain competitive in this tremendously challenging and profitable market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781948976497\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Danai Krokou","offers":[{"title":"Default Title","offer_id":43150416314549,"sku":"9781948976497","price":18.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_5efad7a4-f98b-410b-a8af-f37cf74de619.jpg?v=1696347857","url":"https:\/\/pastforward.org\/products\/entering-the-chinese-e-merging-market-9781948976497","provider":"Past Forward","version":"1.0","type":"link"}