{"product_id":"engagement-marketing-9781118101025","title":"Engagement Marketing","description":"\u003cb\u003eA definitive guide to growing your small business through \"Engagement Marketing\"\u003c\/b\u003e \u003cp\u003eAs a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what \u003ci\u003eEngagement Marketing\u003c\/i\u003e is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.\u003c\/p\u003e \u003cp\u003eYou'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to create customer experiences that increase positive customer reviews and endorsements\u003c\/li\u003e \u003cli\u003eGet practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business\u003c\/li\u003e \u003cli\u003eUnderstand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business\u003c\/li\u003e \u003cli\u003eAuthor Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eEngagement Marketing\u003c\/i\u003e will help you make a bigger name for your company, build your network, and reach your goals.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118101025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.41w x 0.85d","brand":"Gail F. Goodman","offers":[{"title":"Default Title","offer_id":38022248497333,"sku":"9781118101025","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_9a60e64b-76be-44cd-a0fd-988b7a74c87f.jpg?v=1609180943","url":"https:\/\/pastforward.org\/products\/engagement-marketing-9781118101025","provider":"Past Forward","version":"1.0","type":"link"}