{"product_id":"engage-9781118003763","title":"Engage!","description":"\u003cb\u003eThe ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher\u003c\/b\u003e \u003cp\u003eEngage  thoroughly examines the social media landscape and how to effectively use social media to succeed in business--one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.\u003c\/p\u003e \u003cp\u003eCovering everything you need to know about social media marketing and the rise of the new social consumer, Engage  shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntroduces you to the psychology, behavior, and influence of the new social consumer\u003c\/li\u003e \u003cli\u003eShows how to define and measure the success of your social media campaigns for the short and long term\u003c\/li\u003e \u003cli\u003eFeatures an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter\u003c\/li\u003e \u003cli\u003eRevised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eToday, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118003763\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.93h x 6.04w x 0.94d","brand":"Brian Solis","offers":[{"title":"Default Title","offer_id":41521285103797,"sku":"9781118003763","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d99f98d1-67e7-4cc1-9d2d-96c853aae243.jpg?v=1641917039","url":"https:\/\/pastforward.org\/products\/engage-9781118003763","provider":"Past Forward","version":"1.0","type":"link"}