{"product_id":"emotion-marketing-the-hallmark-way-of-winning-customers-for-life-9780071364140","title":"Emotion Marketing: The Hallmark Way of Winning Customers for Life","description":"To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. \u003cp\u003e This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: \u003cbr\u003e- How emotion works to cement customer loyalty \u003cbr\u003e- The 3 Emotional E's--Equity, Experience, and Energy \u003c\/p\u003e\u003cp\u003e Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2001\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071364140\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 247\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d\u003c\/p\u003e","brand":"Scott Robinette, Claire Brand","offers":[{"title":"Default Title","offer_id":39329306149045,"sku":"9780071364140","price":46.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c25351a2-7469-41ce-b63e-a5e3a685c94e.jpg?v=1614691067","url":"https:\/\/pastforward.org\/products\/emotion-marketing-the-hallmark-way-of-winning-customers-for-life-9780071364140","provider":"Past Forward","version":"1.0","type":"link"}