{"product_id":"emotion-by-design-creative-leadership-lessons-from-a-life-at-nike-9781538705599","title":"Emotion by Design: Creative Leadership Lessons from a Life at Nike","description":"\u003cb\u003eStrategies for success from former Nike CMO Greg Hoffman, who had a huge hand in crafting Nike's singular brand and was instrumental in its most high profile, breakthrough campaigns.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn EMOTION BY DESIGN, Nike's former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers, using Hoffman's three favorite guiding principles: \u003cul\u003e\n\u003cli\u003e\u003cb\u003eCreativity is a Team Sport\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eDare to be Remembered\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eLeave a Legacy, Not Just a Memory\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003eOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman had a hand in crafting Nike's singular brand and was instrumental in some of its most high profile campaigns. Every story was distinct from one another, and yet the result was always the same: a strong emotional bond between products and people. Hoffman shares his philosophy and principles on how to create strong emotional bonds between brands and consumers by unlocking the creativity within your organization and unleashing it out into the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Twelve\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781538705599\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/17\/2021 pg. 1\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 01\/24\/2022\u003cbr\u003e","brand":"Greg Hoffman","offers":[{"title":"Default Title","offer_id":41596155789493,"sku":"9781538705599","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d92aac4d-4e8a-4151-8a57-7c08a2b1f1ce.jpg?v=1644333772","url":"https:\/\/pastforward.org\/products\/emotion-by-design-creative-leadership-lessons-from-a-life-at-nike-9781538705599","provider":"Past Forward","version":"1.0","type":"link"}