{"product_id":"elvis-and-the-colonel-an-insiders-look-at-the-most-legendary-partnership-in-show-business-9781250287496","title":"Elvis and the Colonel: An Insider's Look at the Most Legendary Partnership in Show Business","description":"\u003cp\u003e\u003cb\u003eA fresh biography of legendary entertainment manager Colonel Tom Parker, with a contrarian and corrective point of view.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eColonel Tom Parker, often reviled in his time, led the strategy from the earliest days of Elvis's career. Together, they built the most legendary partnership in show business. For the first time, Colonel Parker's story is told by an insider, Greg McDonald, who worked under Parker for years. Never-before-heard stories of Parker's collaboration with Elvis reveal the man behind the legend and the strategies that made Elvis a commercial groundbreaker. \u003cp\u003e\u003c\/p\u003eIngrained lore has it that Parker took advantage of \"poor country boy\" Elvis to sign the singer who became \"The King\". But \u003ci\u003eElvis and the Colonel\u003c\/i\u003e shows that Elvis was not foolish when it came to business arrangements. This book is full of stories of innovations Parker made with his star client, including: \u003cp\u003e\u003c\/p\u003e--ingenious merchandising (eg, selling both \"I love Elvis\" and \"I hate Elvis\" buttons)\u003cbr\u003e--licensing and branding, from suits to toys, ashtrays to guitars\u003cbr\u003e--establishing The King as an artist-in-residence in Las Vegas\u003cbr\u003e--creating televised concert events, like Elvis' Christmas special \u003cp\u003e\u003c\/p\u003eMany of the practices Parker established are still deployed today by most major agencies. Parker's experience as a carny and an immigrant shaped his management style when he was at his peak, showing how he adapted big top practices to the big time. The heart of \u003ci\u003eElvis and the Colonel\u003c\/i\u003e is the long, strong, warm and complex relationship between two iconic men.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martin's Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/28\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781250287496\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 6.12w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 08\/01\/2023 pg. 19\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/15\/2023\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 09\/25\/2023\u003cbr\u003e","brand":"Greg McDonald, Marshall Terrill","offers":[{"title":"Default Title","offer_id":43150297792693,"sku":"9781250287496","price":27.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_88b1f305-c612-4a7e-b205-0671dc39042a.jpg?v=1696345569","url":"https:\/\/pastforward.org\/products\/elvis-and-the-colonel-an-insiders-look-at-the-most-legendary-partnership-in-show-business-9781250287496","provider":"Past Forward","version":"1.0","type":"link"}