{"product_id":"eating-the-big-fish-how-challenger-brands-can-compete-against-brand-leaders-9780470238271","title":"Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders","description":"\u003cb\u003eEATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\u003c\/b\u003e \u003cp\u003eThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.\u003c\/p\u003e \u003cp\u003eIt contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470238271\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 1.50d","brand":"Adam Morgan","offers":[{"title":"Default Title","offer_id":45276338389173,"sku":"9780470238271","price":30.6,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_eac21baa-637c-441b-bbbc-36340af289e1.jpg?v=1744122872","url":"https:\/\/pastforward.org\/products\/eating-the-big-fish-how-challenger-brands-can-compete-against-brand-leaders-9780470238271","provider":"Past Forward","version":"1.0","type":"link"}