{"product_id":"duct-tape-marketing-revised-and-updated-the-worlds-most-practical-small-business-marketing-guide-9781595554659","title":"Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide","description":"As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a \"marketing idea of the week\" helps small business leaders establish a solid--\"sticky\"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781595554659\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 279\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 0.90d","brand":"John Jantsch","offers":[{"title":"Default Title","offer_id":36661153267868,"sku":"9781595554659","price":16.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a3695544-8e02-4243-942b-394fc5a66b34.jpg?v=1603898782","url":"https:\/\/pastforward.org\/products\/duct-tape-marketing-revised-and-updated-the-worlds-most-practical-small-business-marketing-guide-9781595554659","provider":"Past Forward","version":"1.0","type":"link"}