{"product_id":"driving-digital-strategy-a-guide-to-reimagining-your-business-9781633692688","title":"Driving Digital Strategy: A Guide to Reimagining Your Business","description":"\u003cp\u003e\u003cb\u003eDigital transformation is no longer news--it's a necessity.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDespite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.\u003c\/p\u003e\u003cp\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In \u003ci\u003eDriving Digital Strategy\u003c\/i\u003e, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.\u003c\/p\u003e\u003cp\u003eFor over a decade, Gupta has studied digital transformation at \u003ci\u003eFortune\u003c\/i\u003e 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.\u003c\/p\u003e\u003cp\u003eFilled with rich and illuminating case studies of companies at the forefront of digital transformation, \u003ci\u003eDriving Digital Strategy\u003c\/i\u003e is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/14\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781633692688\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2019\u003cbr\u003e","brand":"Sunil Gupta","offers":[{"title":"Default Title","offer_id":36663596908700,"sku":"9781633692688","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_cd6152ba-72e4-43f2-8aa1-20f89f363956.jpg?v=1603904668","url":"https:\/\/pastforward.org\/products\/driving-digital-strategy-a-guide-to-reimagining-your-business-9781633692688","provider":"Past Forward","version":"1.0","type":"link"}