{"product_id":"driven-the-men-who-made-formula-one-9781473684553","title":"Driven: The Men Who Made Formula One","description":"\u003cp\u003eFormula One is speed, glamour, danger - and eye-watering wealth. \u003ci\u003eDriven: The Men Who Made Formula One \u003c\/i\u003etells how a small group of extraordinary men transformed Formula One from a niche sport played out on primitive tracks surrounded by hay bales and grass verges into a  1 billion circus performing in vast theatres of entertainment all over the world. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eLed by Bernie Ecclestone, the billionaire ringmaster, this clique started by scraping a living to go racing and ended up creating space-age cars, turning drivers from amateur gladiators into multimillion-pound superstars, like Ayrton Senna and Lewis Hamilton, while the names of Ferrari, McLaren and Williams are now as familiar around the world as Manchester United or Real Madrid. \u003cp\u003e\u003c\/p\u003eFor 20 years, Kevin Eason watched how these men operated like a sporting Mafia, protecting each other while squabbling over the vast wealth pouring into the sport. As motor racing correspondent for \u003ci\u003eThe Times \u003c\/i\u003eand then with \u003ci\u003eThe Sunday Times\u003c\/i\u003e, Eason was privileged to have a ringside seat as this cabal of wealthy characters ruled and then were pushed out of the sport they created. \u003cp\u003e\u003c\/p\u003eThis colourful and compelling account of the extraordinary flourishing of Formula One explores the quirks and extravagances of the men who converged - in one generation - to shape their sport; disparate characters with a common impulse: they were racers - and they were driven.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hodder \u0026amp; Stoughton\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781473684553\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.00w x 1.20d","brand":"Kevin Eason","offers":[{"title":"Default Title","offer_id":36652335628444,"sku":"9781473684553","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_82034f02-97ce-44f0-9079-9171f148e9ba.jpg?v=1603879618","url":"https:\/\/pastforward.org\/products\/driven-the-men-who-made-formula-one-9781473684553","provider":"Past Forward","version":"1.0","type":"link"}