{"product_id":"dont-quit-your-day-job-what-you-need-to-know-before-you-go-in-business-so-you-can-stay-in-business-9781722505110","title":"Don't Quit Your Day Job!: What You Need to Know Before You Go in Business So You Can Stay in Business","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eDon't Quit Your Day Job \u003c\/i\u003e will teach you what you need to know before you start your business so you can stay in business.\u003c\/b\u003e Larry Winget is NOT against starting your own business or becoming an entrepreneur. He is against doing it the wrong way, with no plan, little preparation and only your passion to rely on. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eLarry often says people have been sold an old bag of \"hooey\" about what it takes to be successful in business. Forget passion, motivation, \"loving what you do\", etc. Those things matter, but only a little. What really matters is finding a problem and solving it, serving your customer better than the competition, knowing how to sell and managing your time, resources and employees. \u003cp\u003e\u003c\/p\u003eYou will not only be asked the tough questions in this book, you'll get the answers. Questions like: Is your business necessary? What problem does it solve? What need does it fill? What pain does it alleviate? What tangible benefit will the customer receive? What should I charge? What gives you the right to be in business? \u003cp\u003e\u003c\/p\u003eYou will learn how to: \u003cul\u003e\n\u003cli\u003eHire and fire\u003c\/li\u003e\n\u003cli\u003eManage employees according to the core values of honesty, integrity and more\u003c\/li\u003e\n\u003cli\u003eServe your customer the way they want to be served\u003c\/li\u003e\n\u003cli\u003eSell...no skill is more important\u003c\/li\u003e\n\u003cli\u003eBecome impossible to say no to\u003c\/li\u003e\n\u003cli\u003eCreate value in the mind of the customer\u003c\/li\u003e\n\u003cli\u003e\"Circle the Wagons\" and defend yourself and your business when it all goes to Hell\u003c\/li\u003e\n\u003c\/ul\u003eThis book is a short course in business preparation and business survival. It's the handbook you need before you quit your day job \u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e G\u0026amp;D Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781722505110\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220","brand":"Larry Winget","offers":[{"title":"Default Title","offer_id":39894060662965,"sku":"9781722505110","price":16.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_369db6a0-4c45-4f50-8daf-81cd51c7eb8e.jpg?v=1619541665","url":"https:\/\/pastforward.org\/products\/dont-quit-your-day-job-what-you-need-to-know-before-you-go-in-business-so-you-can-stay-in-business-9781722505110","provider":"Past Forward","version":"1.0","type":"link"}