{"product_id":"do-you-sincerely-want-to-be-rich-the-full-story-of-bernard-cornfeld-and-ios-9780767920063","title":"Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I.O.S.","description":"In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: \"Do you sincerely want to be rich?\" In this eye-opening yet entertaining book, an award-winning \"Insight\" team of the London \u003ci\u003eSunday Times\u003c\/i\u003e examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Broadway Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/17\/2005\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780767920063\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 592\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.79h x 5.27w x 1.50d","brand":"Charles Raw, Bruce Page, Godfrey Hodgson","offers":[{"title":"Default Title","offer_id":43075449487541,"sku":"9780767920063","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_1027026c-0553-4500-baff-c25f52529eb3.jpg?v=1691466251","url":"https:\/\/pastforward.org\/products\/do-you-sincerely-want-to-be-rich-the-full-story-of-bernard-cornfeld-and-ios-9780767920063","provider":"Past Forward","version":"1.0","type":"link"}