{"product_id":"digital-storytelling-the-rise-of-user-generated-content-9781636769066","title":"Digital Storytelling: The Rise of User-Generated Content","description":"\u003cp\u003eDid you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMore memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, \"Do we know who's creating the content we love on social media?\" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book you will learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to become a more discerning social media user\u003c\/li\u003e\n\u003cli\u003eHow to break into the field of marketing\u003c\/li\u003e\n\u003cli\u003eWhat types of storytellers exist in business, politics, and popular culture\u003c\/li\u003e\n\u003cli\u003eHow to tell authentic stories for personal life and business\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Karam Sethi\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781636769066\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.35d","brand":"Karam Singh Sethi","offers":[{"title":"Default Title","offer_id":40649101541557,"sku":"9781636769066","price":15.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5c0c2cbd-c6cc-4232-81fb-fb56478e52bb.jpg?v=1627963766","url":"https:\/\/pastforward.org\/products\/digital-storytelling-the-rise-of-user-generated-content-9781636769066","provider":"Past Forward","version":"1.0","type":"link"}