{"product_id":"digital-business-transformation-how-established-companies-sustain-competitive-advantage-from-now-to-next-9781119758679","title":"Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next","description":"\u003cp\u003e\u003cb\u003eFuel your business' transition into the digital age with this insightful and comprehensive resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Business Transformation: How Established Companies Sustain Competitive Advantage\u003c\/i\u003e offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e delivers practical advice and approachable strategies to help businesses realize their digital potential.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Business Transformation\u003c\/i\u003e provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges\u003c\/li\u003e \u003cli\u003eHow to deconstruct decision-making throughout all levels of your organization\u003c\/li\u003e \u003cli\u003eHow to combine strategy, product, experience, engineering, and data to produce digital results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119758679\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 0.90d","brand":"Nigel Vaz","offers":[{"title":"Default Title","offer_id":38213608439989,"sku":"9781119758679","price":24.65,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_6333695c-b99e-4f1b-93ae-85242d0cf4eb.jpg?v=1610441991","url":"https:\/\/pastforward.org\/products\/digital-business-transformation-how-established-companies-sustain-competitive-advantage-from-now-to-next-9781119758679","provider":"Past Forward","version":"1.0","type":"link"}