{"product_id":"digital-branding-fever-9781947098824","title":"Digital Branding Fever","description":"Your first step in a business is the most important one  When crafting a digital branding strategy, you want longevity. That's the only way to succeed  In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience. The game is changing and you need to step up  Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do  In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781947098824\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki","offers":[{"title":"Default Title","offer_id":43150413627573,"sku":"9781947098824","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_f038c64f-dbfb-426b-9733-8921a4b92af5.jpg?v=1696347791","url":"https:\/\/pastforward.org\/products\/digital-branding-fever-9781947098824","provider":"Past Forward","version":"1.0","type":"link"}