{"product_id":"differentiate-or-die-survival-in-our-era-of-killer-competition-9780470223390","title":"Differentiate or Die: Survival in Our Era of Killer Competition","description":"A newly revised and expanded edition of the revolutionary business classic, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470223390\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.15h x 6.38w x 0.95d","brand":"Jack Trout, Steve Rivkin","offers":[{"title":"Default Title","offer_id":41839749398709,"sku":"9780470223390","price":24.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4a612cac-8843-48bc-9f4a-ce50eec2498f.jpg?v=1646730771","url":"https:\/\/pastforward.org\/products\/differentiate-or-die-survival-in-our-era-of-killer-competition-9780470223390","provider":"Past Forward","version":"1.0","type":"link"}