{"product_id":"developing-winning-brand-strategies-9781606490433","title":"Developing Winning Brand Strategies","description":"This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781606490433\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 114\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d","brand":"Lars Finskud","offers":[{"title":"Default Title","offer_id":41573876302005,"sku":"9781606490433","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_fb69b776-4dff-475c-bc39-0f39baae7863.jpg?v=1643686584","url":"https:\/\/pastforward.org\/products\/developing-winning-brand-strategies-9781606490433","provider":"Past Forward","version":"1.0","type":"link"}