{"product_id":"developer-marketing-does-not-exist-the-authentic-guide-to-reach-a-technical-audience-9781737029601","title":"Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience","description":"\u003cp\u003eLearn to authentically engage with developers to attract more of them to your product.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTypical marketing tactics will fall flat on an audience of developers that sniff out anything promotional. Most developers are too skeptical to fill out lead forms or provide you with their real email address, which leaves you staring at your analytics with questions the data can't possibly answer.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTo reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAdam DuVander has worked with dozens of developer-focused companies to help them attract millions of the right developers to their products.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDeveloper Marketing Does Not Exist will help you uncover what will actually resonate with your technical audience so you can start to reach more developers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Everydeveloper\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781737029601\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.30d","brand":"Adam Duvander","offers":[{"title":"Default Title","offer_id":52210000363701,"sku":"9781737029601","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_27034b42-056a-483f-a7a8-7d5edfae4a51.jpg?v=1770131988","url":"https:\/\/pastforward.org\/products\/developer-marketing-does-not-exist-the-authentic-guide-to-reach-a-technical-audience-9781737029601","provider":"Past Forward","version":"1.0","type":"link"}