{"product_id":"designing-with-data-improving-the-user-experience-with-ab-testing-9781449334833","title":"Designing with Data: Improving the User Experience with A\/B Testing","description":"\u003cp\u003eOn the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.\u003c\/p\u003e\u003cp\u003eThis practical guide shows you how to conduct data-driven A\/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the relationship between data, business, and design\u003c\/li\u003e\n\u003cli\u003eGet a firm grounding in data, data types, and components of A\/B testing\u003c\/li\u003e\n\u003cli\u003eUse an experimentation framework to define opportunities, formulate hypotheses, and test different options\u003c\/li\u003e\n\u003cli\u003eCreate hypotheses that connect to key metrics and business goals\u003c\/li\u003e\n\u003cli\u003eDesign proposed solutions for hypotheses that are most promising\u003c\/li\u003e\n\u003cli\u003eInterpret the results of an A\/B test and determine your next move\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781449334833\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 370\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 0.70d","brand":"Rochelle King, Elizabeth F. Churchill, Caitlin Tan","offers":[{"title":"Default Title","offer_id":36651251400860,"sku":"9781449334833","price":42.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f1539c4a-c0c4-4803-a35e-6bb482ff14c9.jpg?v=1603877197","url":"https:\/\/pastforward.org\/products\/designing-with-data-improving-the-user-experience-with-ab-testing-9781449334833","provider":"Past Forward","version":"1.0","type":"link"}