{"product_id":"designing-products-people-love-how-great-designers-create-successful-products-9781491923672","title":"Designing Products People Love: How Great Designers Create Successful Products","description":"\u003cp\u003eHow can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation.\u003c\/p\u003e\u003cp\u003eWritten for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand exactly who your customers are, what they want, and how to build products that make them happy\u003c\/li\u003e\n\u003cli\u003eLearn frameworks and principles that successful product designers use\u003c\/li\u003e\n\u003cli\u003eIncorporate five states into every screen of your interface to improve conversions and reduce perceived loading times\u003c\/li\u003e\n\u003cli\u003eDiscover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster\u003c\/li\u003e\n\u003cli\u003eDesign effective interfaces across different form factors by understanding how people hold devices and complete tasks\u003c\/li\u003e\n\u003cli\u003eLearn how successful designers create working prototypes that capture essential customer feedback\u003c\/li\u003e\n\u003cli\u003eCreate habit-forming and emotionally engaging experiences, using the latest psychological research\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781491923672\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 324\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.00w x 0.60d","brand":"Scott Hurff","offers":[{"title":"Default Title","offer_id":36653564723356,"sku":"9781491923672","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_43eef625-6d43-4dca-971a-50e554a45a69.jpg?v=1603881934","url":"https:\/\/pastforward.org\/products\/designing-products-people-love-how-great-designers-create-successful-products-9781491923672","provider":"Past Forward","version":"1.0","type":"link"}