{"product_id":"designing-for-behavior-change-applying-psychology-and-behavioral-economics-9781492056034","title":"Designing for Behavior Change: Applying Psychology and Behavioral Economics","description":"\u003cp\u003eDesigners and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product.\u003c\/p\u003e\u003cp\u003eIn this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the three main strategies to help people change behavior\u003c\/li\u003e\n\u003cli\u003eIdentify behaviors your target audience seeks to change--and obstacles that stand in their way\u003c\/li\u003e\n\u003cli\u003eDevelop effective designs that are enjoyable to use\u003c\/li\u003e\n\u003cli\u003eMeasure your product's impact and learn ways to improve it\u003c\/li\u003e\n\u003cli\u003eCombine behavioral science with data science to pinpoint problems and test potential solutions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781492056034\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.90w x 1.10d","brand":"Stephen Wendel","offers":[{"title":"Default Title","offer_id":36653584646300,"sku":"9781492056034","price":47.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5b6cfbfe-a443-4d7a-90bd-581765ce9a08.jpg?v=1603881969","url":"https:\/\/pastforward.org\/products\/designing-for-behavior-change-applying-psychology-and-behavioral-economics-9781492056034","provider":"Past Forward","version":"1.0","type":"link"}