{"product_id":"design-with-heart-age-friendly-design-in-practice-9789655978865","title":"DESIGN WITH HEART Age-Friendly Design in Practice","description":"\u003cp\u003e\u003cstrong\u003eWe are building a world that millions of older adults cannot fully use-and we call it innovation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery day, older adults struggle with apps, packaging, healthcare portals, and \"smart\" technologies never truly designed with them in mind. What we dismiss as user error is often something far more uncomfortable: quiet, systemic, and largely unintentional ageist exclusion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign With Heart is the response.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWritten by Prof. Ron Nabarro-designer, educator, and older adult-this book draws on more than fifty years of international design practice and twenty-five years of dedicated age-friendly work to offer what the design world has been missing: a deeply human, practice-grounded framework for creating products, services, and environments that respect the full arc of human life.\u003c\/p\u003e\u003cp\u003eRather than offering generic accessibility guidelines or compliance formulas, Nabarro reveals the subtle emotional and cognitive realities of aging that most designers overlook: the hesitation before clicking a button, the quiet shame of struggling with fine print in a supermarket aisle, the loss of confidence when a scrolling app disorients a user mid-task. These are not inconveniences-they are signals embedded in design.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you'll discover inside: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy solutions that work for older adults improve usability for everyone-and why the reverse is rarely true\u003c\/li\u003e\n\u003cli\u003eHow to move beyond accessibility checkboxes toward genuine cognitive and emotional inclusion\u003c\/li\u003e\n\u003cli\u003eThe psychology of self-efficacy-and how design either strengthens or erodes confidence\u003c\/li\u003e\n\u003cli\u003eHow AI, IoT, social robots, and extended reality can empower or alienate aging users\u003c\/li\u003e\n\u003cli\u003eA practical Design with Heart framework for embedding empathy into every stage of a project\u003c\/li\u003e\n\u003cli\u003eHonest guidance on the digital divide, aging identity, independence, and the emotional weight of later life\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDesign With Heart speaks directly to anyone shaping human experience-project managers, product designers, UX practitioners, architects, service designers, policymakers, and organizational leaders. If you work under real deadlines and real constraints yet still want your designs to serve people with dignity, \u003cstrong\u003ethis book was written for you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Design4all\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/06\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789655978865\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.13d","brand":"Ron Nabarro","offers":[{"title":"Default Title","offer_id":52733927456949,"sku":"9789655978865","price":38.17,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/design-with-heart-age-friendly-design-in-practice-9789655978865","provider":"Past Forward","version":"1.0","type":"link"}