{"product_id":"design-things-that-make-sense-tech-innovators-guide-9789063696146","title":"Design Things That Make Sense: Tech. Innovator's Guide","description":"\u003cb\u003e\u003ci\u003eDesign Things That Make Sense\u003c\/i\u003e\u003c\/b\u003e is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in? \u003cp\u003e\u003c\/p\u003eTechnology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successful tech products and services requires a unique approach. Through case studies, practical insights, examples, tips, and tools, readers will learn how to adopt a user-centered mindset and apply technologies in a meaningful way. \u003cp\u003e\u003c\/p\u003eThe book contains over 50 design strategies to design strong benefits and minimize the resistance people might have against new technologies. It's for innovators who want to do better and design products and services that make sense.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bis Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/10\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789063696146\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176","brand":"Deborah Nas","offers":[{"title":"Default Title","offer_id":40493904298165,"sku":"9789063696146","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c8d29ad8-5e90-4ccd-b8b0-811dbd282971.jpg?v=1626156890","url":"https:\/\/pastforward.org\/products\/design-things-that-make-sense-tech-innovators-guide-9789063696146","provider":"Past Forward","version":"1.0","type":"link"}