{"product_id":"design-a-business-case-thinking-leading-and-managing-by-design-9781952538261","title":"Design: A Business Case: Thinking, Leading, and Managing by Design","description":"\u003cb\u003e\u003ci\u003eDesign: A Business Case\u003c\/i\u003e challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity\u003c\/b\u003e.\u003cp\u003eDesign thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.\u003c\/p\u003e\u003cp\u003e This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781952538261\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Brigitte Borja De Mozota, Steinar Valade-Amland","offers":[{"title":"Default Title","offer_id":36673379336348,"sku":"9781952538261","price":27.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d0880c09-1da3-4554-a3eb-89c93df73c03.jpg?v=1603929638","url":"https:\/\/pastforward.org\/products\/design-a-business-case-thinking-leading-and-managing-by-design-9781952538261","provider":"Past Forward","version":"1.0","type":"link"}