{"product_id":"defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-9780230340343","title":"Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks","description":"Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780230340343\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/01\/2012\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2013\u003cbr\u003e","brand":"T. Calkins","offers":[{"title":"Default Title","offer_id":42737712758965,"sku":"9780230340343","price":67.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_03624896-7a46-4fee-b3e0-4bec6935117d.jpg?v=1676384929","url":"https:\/\/pastforward.org\/products\/defending-your-brand-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-9780230340343","provider":"Past Forward","version":"1.0","type":"link"}