{"product_id":"decision-intelligence-selling-transform-the-way-your-people-sell-9781952654077","title":"Decision Intelligence Selling: Transform the Way Your People Sell","description":"\u003cp\u003eWhat if selling meant doing the best thing for your prospects--every time?\u003c\/p\u003e\u003cp\u003eStraight from the work of two expert sales consultants comes \"decision intelligence,\" a genuinely customer-centric approach that turns traditional selling on its head. Ready for bigger deals, flowing pipelines, and higher closing rates?\u003c\/p\u003e\u003cp\u003eThis book is for sales professionals who are tired of the sales target treadmill and disillusioned with the old, manipulative ways of selling. Learning to sell in a new way, however, requires strength stronger than the hardened habits, routines, and mindsets that resist change.\u003c\/p\u003e\u003cp\u003eThis requires a transformative approach--a wholesale shift in the way your people think about selling and the way they actually do it.\u003c\/p\u003e\u003cp\u003eThis genius approach applies the insights of transformative science to expose a root problem in sales: the conviction held by salespeople and clients alike that selling is fundamentally a process of pitching, persuading, and pressuring people to buy. This single conviction initiates a downward spiral that leads to systems of thought and behavior that become dysfunctional and self-limiting for everyone involved.\u003c\/p\u003e\u003cp\u003eUsing real stories from over a decade of field work, the authors put you right into the training room to break through those calcified perspectives in favor of a better way. Follow in the footsteps of thousands of salespeople and executives as you learn to transform your team and develop a consistent selling system.\u003c\/p\u003e\u003cp\u003eGet to the heart of client-driven sales with an exploration of: \u003c\/p\u003e\u003cp\u003e*Educating your clients to help them make the right purchasing decision\u003c\/p\u003e\u003cp\u003e*Aiming your brain to focus on the \"why\" behind your selling\u003c\/p\u003e\u003cp\u003e*Mastering your attitude to bring out your best\u003c\/p\u003e\u003cp\u003e*Generating compelling conversations that lead to real action\u003c\/p\u003e\u003cp\u003e*Building your sales team into high performers with an effective selling system\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNo hype or hyperbole--just actionable insight from two seasoned executives who believe that selling is the heartbeat of business, and who know that how a company sells will determine its ultimate value to the clients it serves. This is a practical and enjoyable read, with ideas that are both fresh and timeless.\u003c\/p\u003e\u003cp\u003eThought-provoking and even eye-popping at times, it will make you proud to be called a salesperson again.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Whitten and Roy Partnership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781952654077\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.44d","brand":"Roy Whitten","offers":[{"title":"Default Title","offer_id":38022341361845,"sku":"9781952654077","price":22.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e1fba5ce-a239-469a-8d53-e4c8a926fc11.jpg?v=1609181281","url":"https:\/\/pastforward.org\/products\/decision-intelligence-selling-transform-the-way-your-people-sell-9781952654077","provider":"Past Forward","version":"1.0","type":"link"}