{"product_id":"david-rowland-404-chair-9781838668129","title":"David Rowland: 40\/4 Chair","description":"\u003cp\u003e\u003cb\u003eThe first monograph on the work of the designer of the iconic 40\/4 chair\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe American industrial designer and inventor David Rowland is best known for his signature 40\/4 chair. Released in 1964, it is so named because it is possible to stack forty chairs in just four feet - an unprecedented achievement that established an entirely new category of versatile seating.\u003c\/p\u003e\u003cp\u003eRowland's wife Erwin and writer Laura Schenone reveal the inspiring story of how he brought his ground-breaking design to market. Initially, it was rejected by all the major furniture brands, including Herman Miller and Knoll, but Rowland persevered, and ultimately, the 40\/4 chair became one of the most successful chairs ever produced, winning numerous accolades and selling over 8 million by the early 21st century. Today it is found in the permanent collections of museums worldwide, and gracing public and private spaces of every type - from cathedrals to cultural centres, corporate and municipal buildings, to places of worship, schools, healthcare, hospitality and homes.\u003c\/p\u003e\u003cp\u003eThis fascinating biography of David Rowland and his 40\/4 chair, featuring more than 250 photographs and documents (many never seen before), tells the compelling story of his design practice and a singular chair, whose design, through the determination of its designer, became the commercially successful and influential classic that it is. The first monograph on American designer, \u003ci\u003eDavid Rowland: 40\/4 Chair\u003c\/i\u003e, is published to mark the 60th anniversary of this timeless design and includes the wide range of Rowland's work before and after the development of his masterpiece.\u003c\/p\u003e\u003cp\u003eDavid Rowland was a pioneering Mid-Century designer. Born in 1924 in Hollywood, California, he studied at the Cranbrook Academy of Art in Michigan. His elegant, perfectly engineered 40\/4 chair is one of the most significant and masterful designs of the 20th century.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Phaidon Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781838668129\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240","brand":"Erwin Rowland, Laura Schenone","offers":[{"title":"Default Title","offer_id":44033835073717,"sku":"9781838668129","price":76.46,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_dbf61ad5-5e11-42e0-87d4-98f305134757.jpg?v=1713886661","url":"https:\/\/pastforward.org\/products\/david-rowland-404-chair-9781838668129","provider":"Past Forward","version":"1.0","type":"link"}