{"product_id":"customers-first-dominate-your-market-by-winning-them-over-where-it-counts-the-most-9780071787871","title":"Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most","description":"\"B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world--using the very process outlined in this book.\"\u003cbr\u003e \u003cb\u003e--BERT JACOBS, chief executive optimist, The Life is good Company\u003c\/b\u003e \u003cp\u003e\"B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain highly profi table \"brand lovers\" rather than stalk new customers, then carefully read this book. B.J. wisely outlines why this is vital and importantly, how to actually do it in today's marketplace \u003cbr\u003e \u003cb\u003e-- DARRYL \"DC\" COBBIN, president, Brand Positioning Doctors, and former VP of Marketing, 20th Century Fox\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eCustomers First\u003c\/i\u003e tells the truth. I got a shiver up my back reading this book: What if my competitors read this and follow B.J.'s advice? I don't care what size business you run, you could and should do exactly as this book instructs. As I was reading, I kept thinking of ways to get my customers to tell me how to be better.\"\u003cbr\u003e \u003cb\u003e--DAVID RATNER, owner, Dave's Soda and Pet City\u003c\/b\u003e MASTER THE SCIENCE OF MARKET DOMINATION... \u003c\/p\u003e\u003cp\u003eBrand Lovers are the best of your best customers. They power Harley-Davidson to the top of the enthusiast motorcycle market; they're the core of Apple's dominant position in portable devices; and they're the reason why no other premium grocery chain can take a bite out of Whole Foods' market share.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCustomers First\u003c\/i\u003e, by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through Brand Modeling, the objective and scientific analysis of your organization's performance across a wide range of situations. An accurate Brand Model will arm you with hard data to pinpoint and engage your brand's most passionate customers--and give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your business's DNA to help you build an unbeatable competitive advantage. \u003c\/p\u003e Through examples of real-world success stories--among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines-- and a detailed sample case study that shows effective Brand Modeling practices in action, Customers First delivers strategic insights and proven techniques for you to: \u003cul\u003e \u003cli\u003eDifferentiate your products in ways that are meaningful to your best customers \u003c\/li\u003e\n\u003cli\u003eDrive growth by creating brand extensions that are a natural fit with your existing products \u003c\/li\u003e\n\u003cli\u003eSignificantly improve marketing ROI by avoiding customers not interested in your brand \u003c\/li\u003e\n\u003cli\u003eVisually and verbally communicate brand values that resonate with your best customers\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eBrand Modeling evolves the current state of marketing to a new level of sophistication. In \u003ci\u003eCustomers First\u003c\/i\u003e, B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eB.J. BUENO\u003c\/b\u003e is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071787871\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.90d","brand":"Bolivar Bueno","offers":[{"title":"Default Title","offer_id":42059040227509,"sku":"9780071787871","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5feafccf-3bf6-453d-bb3a-595b9fc5881a.jpg?v=1650340810","url":"https:\/\/pastforward.org\/products\/customers-first-dominate-your-market-by-winning-them-over-where-it-counts-the-most-9780071787871","provider":"Past Forward","version":"1.0","type":"link"}