{"product_id":"crisis-compass-how-to-communicate-when-it-matters-most-9798891881624","title":"Crisis Compass: How to Communicate When It Matters Most","description":"\u003cp\u003e\u003cstrong\u003eCrisis is inevitable. Chaos is not.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery organization will face a crisis--whether it's an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those that collapse is simple: The ones that prepare, win.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCrisis Compass\u003c\/em\u003e, crisis communications expert Michele Ehrhart pulls back the curtain on what truly separates effective leaders from those who crack under pressure. Drawing on decades of high-stakes experience--including managing crises for one of the world's largest global corporations--Ehrhart delivers a practical, no-nonsense road map for leaders, PR professionals, and executives who want to stay ahead of the storm.\u003c\/p\u003e\u003cp\u003eInside, you'll learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003ethe fatal flaws in crisis plans--why most organizations fail when it matters most;\u003c\/li\u003e \u003cli\u003ecrisis drills and rehearsals--the real reason your team thinks it's ready (but isn't);\u003c\/li\u003e \u003cli\u003ethe 24-hour rule--how to control the narrative before the crisis controls you;\u003c\/li\u003e \u003cli\u003esilence vs. speed--why sometimes, saying nothing is the smartest move;\u003c\/li\u003e \u003cli\u003esocial media strategy--how to handle misinformation, leaks, and public panic; and\u003c\/li\u003e \u003cli\u003ewhat comes after the fire--post-crisis strategies to rebuild trust and reputation.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eUsing compelling, real-world case studies--including firsthand experience from corporate crises that made global headlines--Ehrhart gives leaders the exact strategies they need to think, respond, and lead under pressure. Whether you're a business executive, PR strategist, or crisis communicator, \u003cem\u003eCrisis Compass\u003c\/em\u003e will transform the way you approach high-stakes moments.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Media Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798891881624\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156","brand":"Michele Ehrhart","offers":[{"title":"Default Title","offer_id":51299137093813,"sku":"9798891881624","price":24.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_65689bd3-b5a2-412e-9f23-2ddc20318a1e.jpg?v=1751985451","url":"https:\/\/pastforward.org\/products\/crisis-compass-how-to-communicate-when-it-matters-most-9798891881624","provider":"Past Forward","version":"1.0","type":"link"}