{"product_id":"creative-strategy-and-the-business-of-design-9781440341557","title":"Creative Strategy and the Business of Design","description":"The Business Skills Every Creative Needs  \u003cp\u003e\u003c\/p\u003e Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. \u003ci\u003eCreative Strategy and the Business of Design\u003c\/i\u003e fills that void and teaches left-brain business skills to right-brain creative thinkers. \u003cp\u003e\u003c\/p\u003e Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: \u003cul\u003e\n\u003cli\u003eUnderstand client requests from a business perspective\u003c\/li\u003e\n\u003cli\u003eBuild a strategic framework to inspire visual concepts\u003c\/li\u003e\n\u003cli\u003eIncrease your relevance in an evolving industry\u003c\/li\u003e\n\u003cli\u003eRedesign your portfolio to showcase strategic thinking\u003c\/li\u003e\n\u003cli\u003eWin new accounts and grow existing relationships\u003c\/li\u003e\n\u003c\/ul\u003eYou already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e How Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781440341557\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.50d","brand":"Douglas Davis","offers":[{"title":"Default Title","offer_id":36651005804700,"sku":"9781440341557","price":19.54,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5da4f919-cfd1-436f-a423-8152883ac1f1.jpg?v=1603876606","url":"https:\/\/pastforward.org\/products\/creative-strategy-and-the-business-of-design-9781440341557","provider":"Past Forward","version":"1.0","type":"link"}