{"product_id":"creating-signature-stories-strategic-messaging-that-energizes-persuades-and-inspires-9781683506119","title":"Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires","description":"\u003cp\u003eStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCreating Signature Stories\u003c\/em\u003e shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/06\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781683506119\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.44d","brand":"David Aaker","offers":[{"title":"Default Title","offer_id":36665855049884,"sku":"9781683506119","price":14.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5c75349b-bc09-490e-9ec7-807616b43f09.jpg?v=1603910563","url":"https:\/\/pastforward.org\/products\/creating-signature-stories-strategic-messaging-that-energizes-persuades-and-inspires-9781683506119","provider":"Past Forward","version":"1.0","type":"link"}