{"product_id":"conversion-optimization-the-art-and-science-of-converting-prospects-to-customers-9781449377564","title":"Conversion Optimization: The Art and Science of Converting Prospects to Customers","description":"\u003cp\u003eHow do you turn website visitors into customers?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eConversion Optimization\u003c\/i\u003e offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.\u003c\/p\u003e\u003cp\u003eBased on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplore case studies involving significant conversion rate improvements\u003c\/li\u003e\n\u003cli\u003eWalk through different stages of a sale and understand the value of each\u003c\/li\u003e\n\u003cli\u003eUnderstand your website visitors through persona creation\u003c\/li\u003e\n\u003cli\u003eConnect with potential customers and guide them toward a conversion\u003c\/li\u003e\n\u003cli\u003eLearn how to deal with FUDs -- customer fears, uncertainties, and doubts\u003c\/li\u003e\n\u003cli\u003eExamine the path that visitors take from landing page to checkout\u003c\/li\u003e\n\u003cli\u003eTest any change you make against your original design\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue  Buy this book to follow their practical advice on how to create high converting websites that your visitors love.\"--Avinash Kaushik, author of \u003ci\u003eWeb Analytics 2.0\u003c\/i\u003e and \u003ci\u003eWeb Analytics: An Hour A Day\u003c\/i\u003e (both Sybex)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/23\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781449377564\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.90w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2011 pg. 335\u003cbr\u003e","brand":"Khalid Saleh, Ayat Shukairy","offers":[{"title":"Default Title","offer_id":36651257036956,"sku":"9781449377564","price":29.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_3c17b984-6d3f-4297-bd53-77c189471b57.jpg?v=1603877211","url":"https:\/\/pastforward.org\/products\/conversion-optimization-the-art-and-science-of-converting-prospects-to-customers-9781449377564","provider":"Past Forward","version":"1.0","type":"link"}