{"product_id":"content-strategy-for-the-web-9780321808301","title":"Content Strategy for the Web","description":"FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS \u003cp\u003e\u003c\/p\u003e BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? \u003cp\u003e\u003c\/p\u003e For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: \u003cbr\u003e  \u003cul\u003e \u003cli\u003eUnderstand content strategy and its business value \u003c\/li\u003e \u003cli\u003eDiscover the processes and people behind a successful content strategy \u003c\/li\u003e \u003cli\u003eMake smarter, achievable decisions about what content to create and how \u003c\/li\u003e \u003cli\u003eFind out how to build a business case for content strategy\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003eWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Riders Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/10\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780321808301\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 197\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.95w x 0.48d","brand":"Kristina Halvorson, Melissa Rach","offers":[{"title":"Default Title","offer_id":36636336226460,"sku":"9780321808301","price":38.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_72a5c98c-ac96-410b-b11a-47a9f65343c4.jpg?v=1603841646","url":"https:\/\/pastforward.org\/products\/content-strategy-for-the-web-9780321808301","provider":"Past Forward","version":"1.0","type":"link"}