{"product_id":"content-dna-using-consistency-and-congruence-to-be-the-same-shape-everywhere-9781916206236","title":"Content DNA: Using consistency and congruence to be the same shape everywhere","description":"\u003cp\u003e\u003cstrong\u003eHow can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eContent DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable \"shape\" for your business. \u003c\/p\u003e\u003cp\u003eYou'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. \u003c\/p\u003e\u003cp\u003eFinally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"John represents the cutting edge of content marketing reality.\"\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003e- Mark Schaefer\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Content DNA provides the foundation and building blocks for creating great content.\"\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003e- Vicki O'Neil\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Talk about relentlessly helpful  This is the content bible for anyone looking to build a business online.\"\u003c\/em\u003e\u003cbr\u003e \u003cstrong\u003e- Chlo  Forbes-Kindlen\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Espirian\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781916206236\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.52d","brand":"John Espirian","offers":[{"title":"Default Title","offer_id":36670605492380,"sku":"9781916206236","price":12.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7bd04871-81a9-4b86-bbbc-1c5d9893cdc8.jpg?v=1603923134","url":"https:\/\/pastforward.org\/products\/content-dna-using-consistency-and-congruence-to-be-the-same-shape-everywhere-9781916206236","provider":"Past Forward","version":"1.0","type":"link"}