{"product_id":"contagious-why-things-catch-on-9781451686579","title":"Contagious: Why Things Catch on","description":"\u003ci\u003eNew York Times\u003c\/i\u003e bestseller and named Best Marketing Book of 2014 by the American Marketing Association \u003cp\u003e\u003c\/p\u003eWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? \u003cp\u003e\u003c\/p\u003eIf you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? \u003cp\u003e\u003c\/p\u003e Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why \u003ci\u003eNew York Times \u003c\/i\u003earticles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eContagious \u003c\/i\u003ecombines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, \u003ci\u003eContagious \u003c\/i\u003eexplains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, \u003ci\u003eContagious \u003c\/i\u003ewill show you how to make your product or idea catch on.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/05\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781451686579\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.70w x 1.00d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Axiom Business Book Awards - Gold Medal Winner\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 11\/15\/2012\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 11\/19\/2012 pg. 43\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 01\/01\/2013 pg. 96\u003cbr\u003e\u003ci\u003eDiscover\u003c\/i\u003e 04\/01\/2013 pg. 23\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2013\u003cbr\u003e\u003ci\u003eLJ Best Books of Year\u003c\/i\u003e 12\/01\/2013 pg. 32\u003cbr\u003e","brand":"Jonah Berger","offers":[{"title":"Default Title","offer_id":36651408654492,"sku":"9781451686579","price":24.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_88577345-3131-4f0d-aee8-c36def8cc18e.jpg?v=1603877587","url":"https:\/\/pastforward.org\/products\/contagious-why-things-catch-on-9781451686579","provider":"Past Forward","version":"1.0","type":"link"}