{"product_id":"conscious-branding-9781606490587","title":"Conscious Branding","description":"Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781606490587\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"David Funk, Anne Marie Levis","offers":[{"title":"Default Title","offer_id":43150342455477,"sku":"9781606490587","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_4a4e5ee9-1cda-4bb0-ad9d-0768946de607.jpg?v=1696346471","url":"https:\/\/pastforward.org\/products\/conscious-branding-9781606490587","provider":"Past Forward","version":"1.0","type":"link"}