{"product_id":"connected-by-design-9781118858202","title":"Connected by Design","description":"\u003cp\u003eIn a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?\u003c\/p\u003e \u003cp\u003eThe answer is through \u003cb\u003efunctional integration.\u003c\/b\u003e Some of the world's most highly valued companies--including Amazon, Apple and Google--have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eConnected By Design\u003c\/i\u003e is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R\/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. \u003ci\u003eConnected By Design\u003c\/i\u003e explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick \u0026amp; Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With \u003ci\u003eConnected by Design, \u003c\/i\u003e any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/09\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118858202\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 6.29w x 0.95d","brand":"Barry Wacksman","offers":[{"title":"Default Title","offer_id":42038495346869,"sku":"9781118858202","price":25.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a3550d16-60e0-41cd-87f8-abb37c63b25b.jpg?v=1649736330","url":"https:\/\/pastforward.org\/products\/connected-by-design-9781118858202","provider":"Past Forward","version":"1.0","type":"link"}