{"product_id":"collaboration-is-king-how-game-changers-create-marketing-partnerships-that-build-brands-and-grow-businesses-9781732492707","title":"Collaboration is King: How Game-Changers Create Marketing Partnerships That Build Brands and Grow Businesses","description":"\u003cp\u003eWe are at a pivotal time in marketing. Consumers have endless choice, abundant access and a million ways to interact. They only spend time with brands that resonate, matter and add value. Even if your brand delivers, you still have to contend with the increasing noise and find unique ways to reach people. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmart marketers are learning how to overcome this by teaming up with other brands.\u003c\/strong\u003e What has historically been classified as a partnership is now an opportunity to truly collaborate, setting up a new playing field that helps marketers reach audiences, reveal what their brands stand for, increase sales and build lasting relationships.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCuriosity and Connecting the Seemingly Unconnected \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCollaboration is King\u003c\/em\u003e we'll dive into the collaboration space, explore the modern brand and look at what's required to deploy marketing that moves people. In doing so we'll explore how to make the most of this approach and how to create a culture of collaboration in your workspace. Additionally, because none of what we do occurs in a vacuum, we will examine ways to nurture our own passions, curiosity and creativity.\u003c\/p\u003e\u003cp\u003eReady to play?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sol \u0026amp; Sonny Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781732492707\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 370\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.77d","brand":"Brady Sadler","offers":[{"title":"Default Title","offer_id":38212543676597,"sku":"9781732492707","price":16.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2b22473e-ff0e-4a3e-ac93-dbc9681dbc51.jpg?v=1610435928","url":"https:\/\/pastforward.org\/products\/collaboration-is-king-how-game-changers-create-marketing-partnerships-that-build-brands-and-grow-businesses-9781732492707","provider":"Past Forward","version":"1.0","type":"link"}