{"product_id":"chocolate-covered-money-secrets-of-the-marketing-genius-who-built-the-worlds-most-successful-chocolate-brands-9781637588079","title":"Chocolate Covered Money: Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands","description":"\u003cb\u003eThe story of the man behind some of the world's biggest chocolate empires.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eChocolate Covered Money\u003c\/i\u003e is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store \"in a mall near you.\" Chocolate is a big business, and makes a lot of money. This book \"pulls the curtain back\" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends. \u003cp\u003e\u003c\/p\u003eThis book reveals business methods used to enable three of the world's leading super-premium luxury Belgian chocolate brands--Godiva, Leonidas, and KC Chocolatier--to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores. \u003cp\u003e\u003c\/p\u003eBrad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Post Hill Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/08\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637588079\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 1.00d","brand":"Brad Yater","offers":[{"title":"Default Title","offer_id":44683444846773,"sku":"9781637588079","price":24.64,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_f2f26f93-749e-4cbf-8685-b167bcf31bb6.jpg?v=1727795903","url":"https:\/\/pastforward.org\/products\/chocolate-covered-money-secrets-of-the-marketing-genius-who-built-the-worlds-most-successful-chocolate-brands-9781637588079","provider":"Past Forward","version":"1.0","type":"link"}