{"product_id":"change-management-for-marketers-internal-transformations-made-easy-9781953183675","title":"Change Management for Marketers: Internal Transformations Made Easy","description":"\u003cp\u003eThis trailblazing book teaches marketers how to create and implement sustainable change management for marketing transformations. Shapiro shares an innovative approach with strategies, processes, tools, analogies, examples, quotes and ideas from the best-of-the-best marketers. The ideas in the book place people at the heart of a marketing transformation with topics including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOvercoming the 70% failure rate of transformations\u003c\/li\u003e\n\u003cli\u003eRevealing why marketers are uniquely qualified to lead change\u003c\/li\u003e\n\u003cli\u003eMitigating internal fears of change\u003c\/li\u003e\n\u003cli\u003eCreating an emotional connection to engage colleagues\u003c\/li\u003e\n\u003cli\u003eJourney mapping change management for internal employees\u003c\/li\u003e\n\u003cli\u003eActioning change management with no additional budget\u003c\/li\u003e\n\u003cli\u003eChoosing the right stakeholders for your cross-discipline team\u003c\/li\u003e\n\u003cli\u003eOptimizing change management to sustain marketing transformations\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Thin Leaf Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781953183675\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.46d","brand":"Dina L. Shapiro","offers":[{"title":"Default Title","offer_id":45419034116277,"sku":"9781953183675","price":19.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_dd090c03-1bc4-4e35-977c-10bd1f547242.jpg?v=1748390684","url":"https:\/\/pastforward.org\/products\/change-management-for-marketers-internal-transformations-made-easy-9781953183675","provider":"Past Forward","version":"1.0","type":"link"}