{"product_id":"celebrity-20-the-role-of-social-media-influencer-marketing-in-building-brands-9781637422083","title":"Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands","description":"\u003cb\u003eSocial media influencers rule the world!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eGone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves \"creators\" and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation?\u003c\/p\u003e\u003cp\u003eThis book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. Perfect for brand managers and agency professionals, up and coming influencers, and students wanting to enter this exciting field of marketing, this book combines practical advice and examples with an overview of the academic insights to date. Topics include creators and the creator economy, typology of influencers, how to work with them, considerations for campaign design and implementation.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCelebrity 2.0: The Role of Social Media Influencer Marketing to Build Brands\u003c\/i\u003e is a great primer to the influencer marketing ecosystem and the influencer marketing relationship framework to learn how content marketing, native advertising and content marketing all come together.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/12\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637422083\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Stacy Landreth Grau","offers":[{"title":"Default Title","offer_id":42132450181301,"sku":"9781637422083","price":22.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_3119a13e-b2a8-4547-b87c-0d6afe2c1f1c.jpg?v=1652813171","url":"https:\/\/pastforward.org\/products\/celebrity-20-the-role-of-social-media-influencer-marketing-in-building-brands-9781637422083","provider":"Past Forward","version":"1.0","type":"link"}