{"product_id":"can-marketing-save-the-planet-101-practical-ways-to-use-sustainable-marketing-as-a-force-for-good-9781399411257","title":"Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good","description":"\u003cp\u003e\u003cb\u003eAn exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn our fast-moving and consumer-driven world - in which more than 10 million people are Marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. \u003cp\u003e\u003c\/p\u003eFrom the authors of \u003ci\u003eSustainable Marketing\u003c\/i\u003e, awarded Highly Commended at the Business Book Awards 2022, \u003ci\u003eCan Marketing Save the Planet? \u003c\/i\u003eis the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/19\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781399411257\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.02w x 1.00d","brand":"Michelle Carvill, Gemma Butler","offers":[{"title":"Default Title","offer_id":43544171741365,"sku":"9781399411257","price":29.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_58c42b23-9fc0-40ba-9905-0af914d33560.jpg?v=1706119290","url":"https:\/\/pastforward.org\/products\/can-marketing-save-the-planet-101-practical-ways-to-use-sustainable-marketing-as-a-force-for-good-9781399411257","provider":"Past Forward","version":"1.0","type":"link"}