{"product_id":"calvin-coolidge-9780805069570","title":"Calvin Coolidge","description":"\u003cp\u003e\u003cb\u003eThe austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHe was known as \"Silent Cal.\" Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. \"The chief business of the American people is business,\" he famously said.\u003c\/p\u003e\u003cp\u003eBut there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans--a path that led directly to FDR's \"fireside chats\" and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept \"cool with Coolidge,\" and he returned the favor.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Times Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2006\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780805069570\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.70w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBooklist\u003c\/i\u003e 12\/15\/2006 pg. 14\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 01\/01\/2007 pg. 123\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 01\/01\/2007 pg. 123\u003cbr\u003e","brand":"David Greenberg","offers":[{"title":"Default Title","offer_id":36643903242396,"sku":"9780805069570","price":28.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_94911260-d1e5-454d-9d55-56468d2a39c7.jpg?v=1603857500","url":"https:\/\/pastforward.org\/products\/calvin-coolidge-9780805069570","provider":"Past Forward","version":"1.0","type":"link"}