{"product_id":"cahvertising-how-to-use-more-than-100-secrets-of-ad-agency-psychology-to-make-big-money-selling-anything-to-anyone-9781601630322","title":"Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone","description":"Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? \u003cp\u003e\u003c\/p\u003eFACT  Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.\u003cbr\u003eFACT  Captions under photos get 200 percent greater readership than non-headline copy.\u003cbr\u003eFACT  Ads with sale prices draw 20 percent more attention.\u003cbr\u003eFACT  Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.\u003cbr\u003eFACT  Four-color ads are up to 45 percent more effective than black and white. \u003cp\u003e\u003c\/p\u003eNew York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to \u003ci\u003eCashvertising\u003c\/i\u003e--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. \u003cp\u003e\u003c\/p\u003eLike a wild roller-coaster ride through the streets of Madison Avenue, \u003ci\u003eCashvertising\u003c\/i\u003e teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: \u003cp\u003e\u003c\/p\u003e\u003cli\u003eHow to create powerful ads, brochures, sales letters, Websites, and more\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eHow to make people believe what you say\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eSneaky ways to persuade people to respond\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eEffective tricks for writing magnetic headlines\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eWhat mistakes to avoid...at all costs \u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eWhat you should always\/never do in your ads\u003cbr\u003e\n\u003c\/li\u003e\u003cli\u003eExpert formulas, guidance, tips and strategies\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781601630322\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 207\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.90w x 0.60d\u003c\/li\u003e","brand":"Drew Eric Whitman","offers":[{"title":"Default Title","offer_id":36661444673692,"sku":"9781601630322","price":15.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2665b13f-2e44-4f1e-9eae-eb21e76024da.jpg?v=1603899502","url":"https:\/\/pastforward.org\/products\/cahvertising-how-to-use-more-than-100-secrets-of-ad-agency-psychology-to-make-big-money-selling-anything-to-anyone-9781601630322","provider":"Past Forward","version":"1.0","type":"link"}